Gearing up for increased demand from SKOPE

SKOPE’s sales to Coca Cola Amatil are on the increase as the company looks to lock in their key customers and maintain their point-of-sale positioning with high-tech refrigeration solutions made with Easysteel sheet metal.

Christchurch-based SKOPE Industries is a family-owned company which started out in business 45 years ago in a small factory in Addington and today employs more than 350 people.

Using Easysteel’s sheet metal as their core material, SKOPE employs innovative design and the latest technology to produce market-leading commercial refrigeration solutions sold all over the world.

One of SKOPE’s major customers, Coca Cola Amatil, leverages SKOPE’s open face coolers to achieve prime positioning within their key grocery and route customers.

“We work with CCA and their customers to provide point of sale cooler solutions that meet everyone’s needs,” says SKOPE Marketing Manager Natalie Taylor.

“Our open deck series is ideal when brands and retailers are looking to increase their high margin impulse sales,” she adds. “By storing and displaying products in an open cabinet, customers enjoy ease of access and brands enjoy optimal display space.”

Happily, with the increased demand in these energy-efficient open face coolers comes an increased demand for Easysteel’s sheet metal.

“We have a long standing and valued relationship with Fletcher Easysteel,” says SKOPE’s Supplier Relationship Manager, Peter Ryan. “We measure and rank all our production focussed suppliers through a number of data-driven and subjective variables, with Fletcher Easysteel consistently ranking in our top ten.”

Peter says this ranking is a direct reflection of the local support offered by Southern Regional Manager Trevor Day, Steve Wooddin and the team in Christchurch and he also acknowledges the wider Fletcher Easysteel team’s contribution in “delivering great service to SKOPE.”  

With a great reputation not just for their products but also for their flexibility in dealing with changing market demands, Easysteel is excited to be part of SKOPE’s growing business in the highly competitive grocery and route trade.


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